What is Super Target vs Target

Do you know the difference between Super Target vs Target stores?

Turns out all of these iterations of Target are both different and the same. 

Yeah, I know that sounds oxymoronic.

But stick with me as I explain the differences between Super Target vs Target.

I learned so much in researching this article.

What is Super Target

As the name would suggest, a Super Target is an extra large version of a Target store.

I first discovered Target stores in general when we moved to Ann Arbor, Michigan, in 1993.

Well, two short years later, Target introduced the concept of the Super Target store. 

Here is how the corporate Target website describes Super Target: 

“The first SuperTarget — which included a grocery section with fresh produce, dairy and meat — opened in Omaha, Nebraska. SuperTarget stores combined a Target Greatland with an upscale grocery store, Archer Farms Market, and a trendy mix of fashion, household goods and food.”

Super Target locations also tended to include:

• deli
• bakery
• grocery items

Some of these specific services and features may or may not be at all Super Targets anymore. However, I do know that they have a wide array of products, including a full grocery section.

Back in the ‘90s, I wish we’d had a Super Target in Ann Arbor. In fact, if we wanted to shop at a superstore with a supermarket built in, we’d have to go to Meijer. 

Starbucks started in Super Target

Here was another first when Super Targets launched: they were the first Target stores to have Starbucks in them. 

That was in 1999.

These days you’re likely to find Starbucks in nearly every Target location.

Or at least that’s what I’ve found.

Organics in Super Target

In 2006 Super Target stores introduced organic food.

According to the Target website, “Target became one of the first grocers in the U.S. to become a USDA certified-organic produce retailer.”

These days, it isn’t just Super Targets that have organics.

Most Target stores have all kinds of organic foods. 

Besides produce (aka fruits and vegetables), you’ll find organic versions of the following food products at Target: 

• Dairy
• Meat
• Seafood
• Cereal
• Snacks
• Coffee
• Baby Food

Other items Super Target have

In addition to the items mentioned above, Super Target locations were some of the first to sell electronics, baby gear or have a pharmacy. Now we expect all of that and more when we shop at everyday Target locations.

In fact, during flu season, I recommend readers get their flu shots at CVS locations inside Target. That’s because there is usually a gift card promotion when you get the vaccine. Like a free Target gift card. I like anything free, don’t you?

Finally, most shoppers have reported that the layout of a Super Target is similar to the regular Target stores. You’ll find wide aisles, bright lighting and overall cheeriness.

Sorry, but I would never use the word cheery to describe a super Walmart or a regular Walmart for that matter. Besides the color scheme, what is it that makes the ambiance of shopping in Target vs Walmart so different? If you know the answer, I’d love to hear it.

SuperTarget vs Target square footage

With the word “super” in its name, it’s no surprise that SuperTarget locations were bigger than regular Target locations.

In fact, some of the largest SuperTarget stores were about 200,000 square feet.

Compare that with a regular Target store at around 130,000, and you can imagine the difference inside.

However, in the past few years, most SuperTarget stores have been remodeled to be just a Target store.

They might still be as big as they originally were.

However, the signage outside now just reflects the Target bullseye brand.

No more “super” in the name.

You may have noticed this difference when you drive up to Target.

Previously, Target stores and the entrance was a neutral color brick with a bullseye on it.

Today, the stores may still be a neutral color brick but the entrance is bright red.

In fact, Target has renovated more than 1,000 stores nationwide.

With 1,938 stores in the United States, that’s more than half of the Target locations that have gotten a refresh.

Learn about Target’s price matching and adjustment policy here.

Super Target locations in outlet malls

Simon Property Group runs some of the largest malls and best-known outlet malls in America.

In fact, they are the folks that created National Outlet Shopping Day.

As far as Super Target locations are concerned, Simon says you can find them in three of their outlet malls.

They are:

• Coconut Point – Estero, FL
• Colorado Mills – Lakewood, CO
• Sawgrass Mills – Sunrise, FL

Here is how Sawgrass Mills describes the Super Target there, which is an anchor store at this Simon.com outlet mall:

“Super Target is an upscale discounter that provides high-quality, on-trend merchandise at attractive prices in clean, spacious and guest-friendly stores.”

Simon.com is the parent company behind Premium Outlets.

This article explains what City Target stores are.

Target and flu shots

Target is a place where you can reliably get a free or cheap flu shot each year. This year is no different.

In fact, I highlight in this article about free and cheap flu shots one of the perks of getting your flu shot at Target–a free $5 gift card. 

Returns at Target

Basically, you have 90 days to return something to Target. However, there are some exceptions. This article explains all of that.

FYI, there is such a thing as Target salvage stores.

Final thoughts on Super Target vs Target

I know that for me, I feel comfortable and at home when the following retailers are nearby:

• Aldi
• Costco
• Nordstrom
• Target
• Trader Joe’s

We left the Pittsburgh area in 2023 and moved to New England. Here is our blog about living in Southern Maine.

Anyway, now we have easy access to all five of those retailers. However, the only Nordstrom nearby will be a Nordstrom Rack. (This article compares Nordstrom with Nordstrom Rack.)

However, about 10 minutes from our new house is a full-sized Target with a grocery store inside. Thus, a former Super Target. Having that nearby will definitely make me feel right at home.

Have I missed answering any questions about Target stores in general? Please post a comment and ask away.