I’ve just updated this blog post on the most popular subscriptions boxes in America.
Originally, I wrote it for the nearly 42 million Americans that visited a subscription box website this year. Does that describe you?
Perhaps you were shopping for an experiential gift to give for the holidays and wanted to figure out the best and most popular subscription boxes to give. For example, maybe you received one yourself and wanted to learn more about what a subscription box service can do for you.
What are subscription box services
Not familiar with the term subscription box? That is to say, you might be more familiar with these brand names instead.
These are all big players in the subscription box landscape. Additionally, these are also some of the most popular subscription boxes overall:
Basically, a subscription box is just like a magazine subscription. Except instead of getting a magazine on a regular basis, you receive whatever niche products the company is selling.
So, for example, with Blue Apron, you get a meal kit or meal plan subscription.
In addition, with Dollar Shave Club, well, you get a box of razor heads among other shaving accessories.
Who signs up for subscription box services
The people who sign up for subscription box services are those looking for conveniences. According to McKinsey & Company researchers, subscribers are millennials and GenXers. Many live in urban areas and have good incomes. Sixty percent of them are women.
In addition, many already subscribe to streaming media services, such as Netflix. These folks are used to paying a monthly fee for a convenience or even a splurge.
Subscription services men vs women
For instance, while most subscription box users have only two subscriptions, more than one-third have three or more regular subscription services coming to their homes.
Interestingly, even though the lion’s share of subscribers are female (as mentioned above), men are the ones most likely to be getting multiple subscription boxes. McKinsey says 42 percent of men (compared with 28 percent of women) have three or more active subscriptions.
The subscription services I use
My husband and I are GenXers. Currently, we have many active subscriptions. These include subscription boxes like Dollar Shave Club, and online clothing personal stylists like Stitch Fix and Trunk Club. (Unfortunately, Nordstrom closed the Trunk Club program in May 2022.)
Again, the latter offering us that aforementioned personal stylist online.
Here’s my review of Stitch Fix vs. Trunk Club vs. MM.LaFleur.
Subscription streaming services
However, subscription services are just for physical products. We also use subscription streaming services like Netflix, Hulu and Amazon Prime Video.
In fact, if you’re looking to cut the cord from cable, do what we did and sign up for Hulu Live. You can get all of your local channels along with hundreds of others On Demand. And you can add on specialty channels as well, such as Showtime or Starz (which we did to watch “Shameless,” “Dexter” and “Outlander”).
Hulu works great on a Smart TV, too. We watch Hulu on our Roku TV.
Finally, we recently added Disney+ to our streaming subscription services, too.
Other subscription services we use
We also subscribe to Second Nature (formerly Filter Easy), which sends us new home air filters each month. Yeah, not the sexiest of subscription services but practical as all get out. Now I always know that my house will have clean air because I remember to change my air filters regularly.
Here’s my blog post on air filter replacement services.
At one time we also subscribed to multiple meal kit delivery services, including HelloFresh and Blue Apron.
Most popular subscription boxes and services
The most popular of these services–with 55 percent of the market–fall under the category of curation subscriptions. Here is how McKinsey describes these services:
“Curation subscriptions seek to surprise and delight by providing new items or highly personalized experiences in categories such as apparel, beauty, and food.”
FYI, of the subscription boxes we receive, all but Netflix and Dollar Shave Club count as curation subscriptions. Yes, we delight in receiving new, unexpected items of clothing or meals to prepare.
Even though McKinsey found that a large portion of subscription box lovers live in urban areas, the truth is they live everywhere in the United States.
In fact, Empire Today, the flooring company, recently set out to determine where subscription box users live and which services are the most popular in each state.
Most popular subscription boxes by state
When coming up with the most popular subscription boxes by state, the researchers looked at six segments of the subscription box business. Then they looked at how popular each was in the 50 states, plus Washington, D.C. This was all based on search volume. These six segments are:
- Subscription Boxes Overall
- Women’s Subscription Boxes
- Men’s Subscription Boxes
- Family Subscription Boxes
- Pet Subscription Boxes
- Meal Prep and Delivery Kit Boxes
Interested in shopping by most popular subscription boxes in the state where you live? Here is how it all breaks down, state by state, plus Washington, D.C.
Note: note every state will have six subscription boxes listed, below. That’s because some boxes rank first in overlapping categories.
American Subscription Box Options
In addition to the state-by-state list of popular subscription boxes in America, below, there is another way to find American subscription boxes. The site Goldbelly.com lets you search by state and/or American region to find a subscription box.
Here is a link to the Goldbelly page of American subscription box options. Literally, there are thousands of options to choose from and buy.
Alabama’s Most Popular Subscriptions
- Home Chef is Alabama’s most popular subscription boxes overall.
- Birchbox
- Dollar Shave Club
- Home Chef
Looking for an Alabama in a box subscription box? Check out this Groupon offer for ‘Bama subscription boxes.
Finally, Goldbelly.com has more than dozen Bama in a box options with all kinds of food from Alabama. Most of it is bacon and BBQ.
Alabama Most Popular Subscription Boxes
Here are three of the most popular subscription boxes among Alabama residents.
Alaska’s Most Popular Boxes
- Stitch Fix
- Loot Crate
- Bark Box
Arizona’s Most Popular Subscription Boxes
- Pusheen Box
- BoxyCharm. Since IPSY recently acquired BoxyCharm, I would recommend Arizona women sign up for IPSY instead.
- Fanchest
Arkansas’s Most Popular Subscriptions
California’s Most Popular Boxes
- Foodstirs
- Honest Box. Right now, if you use code DIAPER20 you can save 20% and get free shipping on your diaper and wipe subscription with the Honest box.
- Menlo Club
Colorado’s Most Popular Subscription Boxes
Colorado's Most Popular Subscription Boxes
Connecticut’s Most Popular Subscriptions
Delaware’s Most Popular Boxes
- Harry’s. (I wonder if it’s because Harry’s product are available at both Target.com and Walmart.com.)
- Stitch Fix
- Home Chef
- Bark Box
Delware's Most Popular Subscription Boxes
Here are three of Delaware's most popular subscription boxes.
Florida’s Most Popular Subscription Boxes
- Birchbox.
- Basic Man FYI, you can sign up for Basic Man through Cratejoy.
- Cat Lady Box
Subscription boxes from Florida
Maybe you’re looking for food subscription boxes from Florida or just a subscription services based in Florida? If so, the options, below, may satisfy your Sunshine State desires. All are available through Cratejoy, the subscription box marketplace.
The Real Honey is Here
Know someone who is a fan of raw and unfiltered honey? Then the Real Honey is Here is the right gift. It sends honey, from Florida hives, via its subscription box service.
Handpicked in the Florida Keys
Sign up for a surprise box from Handpicked in the Florida Keys. You’ll get two pieces of handmade, seashell jewelry, direct from the Florida Keys.
Goldbelly food boxes from Florida
After a friend was able to get a delivery of authentic matzoh ball soup, I had to check out Goldbelly. Turns out you can choose from hundreds of Florida food subscription boxes via the Goldbelly site. We’re talking key lime pie to Cuban sandwiches. Check them out via this link to Florida food subscription boxes on Goldbelly.com.
Georgia’s Most Popular Subscriptions
Hawaii’s Most Popular Subscription Boxes
Hawaiian Subscription Boxes
Here are a few options of subscription boxes from Hawaii. They are all available from Cratejoy.
The Hawaiian Box
Each month The Hawaiian Box delivers all kinds of goodies from Hawaii. You can choose to get an all-food box of Hawaiian delicicacies, or a non-food box. Or, you can choose a box with food and other items, such as handmade soaps from Hawaii.
Box of Aloha
When you sign up for a Box of Aloha, you get a taste of Hawaii delivered right to your door. You can expect to receive five to six island snacks, treats and delicacies.
LWS Boutique
This jewelry subscription box, LWS Boutique, is based in Honolulu, Hawaii.
From Hawaii Subscription Box
Goldbelly.com can help you find an authentic from Hawaii subscription box. On this Goldbelly search results page, you’ll see there are more than 100 Hawaii food subscription boxes to whet your appetite.
Idaho’s Most Popular Subscription Boxes
Illinois’ Most Popular Subscriptions
Indiana’s Most Popular Boxes
Iowa’s Most Popular Subscription Boxes
Kansas’s Most Popular Subscriptions
Kentucky’s Most Popular Boxes
Louisiana’s Most Popular Subscription Boxes
Maine’s Most Popular Subscriptions
- Birchbox
- Harry’s. Harry’s product are available at both Target.com and Walmart.com.
- Hello Fresh
- Bark Box
Maryland’s Most Popular Boxes
Massachusetts’ Most Popular Subscription Boxes
- Sun Basket
- Singles Swag
- Harry’s. FYI, Harry’s product are available at both Target.com and Walmart.com.
- KitNipBox
Michigan’s Most Popular Subscription Boxes
Michigan Subscription Box
Looking for a subscription box from Michigan? I found two, available on Cratejoy.
Garden Outside the Box
Based in Troy, Michigan, Garden Outside the Box offers gardening gift subscription boxes for children and adults. They focus on growing greens and herbs.
Black Girl MATHgic
A Detroit native founded Black Girl MATHgic subscription box to help promote STEM. Also, to instill math confidence in girls, straight to your doorstep!
Michigan Subscription Boxes
For more than 150+ Michigan subscription box options, I recommend you check out Goldbelly.com. There you’ll find uniquely Michigan boxes. This includes Traverse City cherries and fresh Great Lakes fish.
Minnesota’s Most Popular Boxes
Mississippi’s Most Popular Subscription Boxes
Missouri’s Most Popular Subscriptions
Montana’s Most Popular Boxes
Montana's Most Popular Subscription Boxes
Here are a few of Montana's most popular subscription boxes.
Nebraska’s Most Popular Subscription Boxes
- Stitch Fix
- FabFitFun
- Loot Crate
- Candy Club
- PupBox. Use code PUPPY50 at checkout to save 50% on your first PupBox shipment.
Nevada’s Most Popular Subscriptions
New Hampshire’s Most Popular Boxes
- Stitch Fix
- Loot Crate
- Hello Fresh
- PupBox. FYI, use code PUPPY50 at checkout to save 50% on your first PupBox shipment
New Jersey’s Most Popular Subscription Boxes
- Love with Food by SnackNation
- Blue Apron
- Birchbox
- Fanchest
- KitNipBox
New Mexico’s Most Popular Subscriptions
- Loot Crate
- BarkBox
New York’s Most Popular Boxes
- Birchbox
- Nordstrom Trunk Club Men
- Stitch Fix Men
Here are 11 top clothing gift boxes for men.
North Carolina’s Most Popular Subscription Boxes
North Dakota’s Most Popular Subscriptions
- BarkBox
- Hello Fresh
- FabFitFun
- Loot Crate
Dakota Sub Boxes
Goldbelly can help you located North Dakota-inspired subscription boxes. In fact, you’ll find dozens that Goldbelly describes this way:
“From Fargo to Bismarck, the cuisine of North Dakota is inspired by its strong Native American heritage, its many Scandinavian and German immigrants, and its down-home Midwestern coziness.”
Ohio’s Most Popular Boxes
Ohio's Most Popular Subscription Boxes
Here are two of Ohio's most popular subscription boxes.
Oklahoma’s Most Popular Subscription Boxes
Oklahoma's Most Popular Subscription Boxes
Here are two of Oklahoma's most popular subscription boxes.
Oregon’s Most Popular Subscriptions
- Love with Food
- Loot Crate
- BarkBox
Pennsylvania’s Most Popular Boxes
Rhode Island’s Most Popular Subscription Boxes
- Harry’s. FYI, Harry’s product are available at both Target.com and Walmart.com
- Birchbox
- Hello Fresh
- BarkBox
- Dinnerly
South Carolina’s Most Popular Subscriptions
South Carolina's Most Popular Subscription Boxes
Here are a few of South Carolina's most popular subscription boxes.
South Dakota’s Most Popular Boxes
Tennessee’s Most Popular Subscription Boxes
Texas’s Most Popular Subscriptions
- Basic Man. You can sign up for Basic Man through Cratejoy.
- Honest Box. Right now, if you use code DIAPER20 you can save 20% and get free shipping on your diaper and wipe subscription with the Honest box.
- BarkBox
Texas Based Subscription Boxes
In addition to the most popular subscription boxes in Texas, you may be looking for a subscription box idea from Texas. Well, I can help.
Below is a list of Texas curated monthly or seasosal boxes from Texas, including on food box idea. All are available through Cratejoy, the subscription box marketplace.
Texas Beef subscription box
When you sign up for the Texas Beef subscription box, you’ll get Texas beef, pork and poultry meat delivered monthly.
My Texas Market Seasonal Box
Every three months, subscribers to the My Texas Market Seasonal Box get a little bit of Texas delivered to their doorstep.
Lone Star Box
When you sign up for the Soapster Box, you’ll want to choose the Lone Star Box. This will get you a monthly delivery of soaps handmade in Texas.
Goldbelly Texas Food Subscription Boxes
Through Goldbelly.com you can find 700+ Texas food subscription box options. This includes brisket, BBQ and box of pecan pies.
Click here to see the Texas subscription box options on Goldbelly.com
Utah’s Most Popular Boxes
- Freshly
- FabFitFun
- Sprezza Box
- Candy Club
- BarkBox
Vermont’s Most Popular Subscription Boxes
Virginia’s Most Popular Subscriptions
Washington DC’s Most Popular Boxes
Washington State’s Most Popular Subscription Boxes
- Sun Basket
- Pusheen
- KitNip box
- BattlBox
Washington State's Most Popular Subscription Boxes
Here are two of the state of Washington's most popular subscription boxes.
West Virginia’s Most Popular Subscriptions
- Boxycharm. However, IPSY recently acquired Boxycharm. So, I would recommend signing up for IPSY.
- kidpik
- Loot Crate
Wisconsin’s Most Popular Boxes
- KitNipBox
- Little Passports
- Dinnerly
- Loot Crate
Wyoming’s Most Popular Subscription Boxes
Final thoughts on most popular subscription boxes
Don’t see your favorite subscription box listed here? Let me know as I’d love to check out more subscription box services and consider writing a review of them.
If you make another list, you should consider adding Dose of Literature to your list. It’s an amazing book subscription box service on Etsy.
Thank you. I will definitely check it out.