I last updated this post when Nordstrom announced it was closing Trunk Club. Also, it’s important to note that some people may call online stylists a subscription box service for women but none of the ones I review here is a true subscription box. There are no monthly fees–just great clothing at your doorstep whenever you want it.
Online stylist companies included in this review
The companies I’m considering as the best personal stylist services are:
Since originally writing this blog review, all of these online stylist services have made some important changes. All of these changes are beneficial to the customer–you and me! I mean, that’s why they’re on the list of the best personal stylist online options.
These changes include adding male customers, plus sizes, options for members of the military and styling services for children. So now all of these folks can enjoy the services of an online personal shopper.
Here is my review of the best plus size options for an online stylist.
Do online stylists ship to military addresses?
In addition, I’ve had readers write and ask if these online stylist services ship overseas. Here is what I’ve found out.
Wantable says, “Shipment to APO/AFO addresses and U.S. Territories is not available at this time.”
FYI, these companies offer military discounts.
Review of the best online styling services
So now this article is Wantable vs Stitch Fix vs Dia&Co vs MM.LaFleur. Wantable and M.M. LaFleur could also be considered plus size online stylists based on the size clothing they offer.
Here is my review of the best personal stylist services for men, in case you have a fashion challenged guy in your life. And, here is my Stitch Fix Men review, too.
Now onto my review of the best clothing styling services for women. I believe that you’ll find valuable information here. That is true whether you’re over 30, over 40 or over 50, have curves (like I do), are looking for work outfits or even shoes, or just an overall review of using a personal stylist online to get great clothing.
Have you checked out the most popular subscription boxes by location? Where does your state rank?
Finding an Online Stylist
None of these services cost more than $25 for the styling. This is amazing considering the $100-plus an hour I paid a private stylist in the past. This was when my then-agent told me I needed to update my look for a book tour.
Of course, the clothes you receive through an online personal stylist service are not free. However, each one only sends you a set number of pieces.
In some cases you’re getting a complete outfit in a box. Nonetheless, this prevents you from binge shopping. I know that could be a real concern if you have trouble saying “No” to things in the store.
Why I like online styling
Conversely, if you hate shopping, hate dressing rooms, hate everything about buying clothes, you may want to consider using an online stylist service. You can do all the shopping in the comfort of your home.
Need to find a good fitting bra? Read my new blog post on top bras.
I believe that shopping from home, getting help from a stylist online, not only makes you a smart, sophisticated consumer but also allows you to purchase with confidence and convenience.
All of these services offer free shipping both ways. All allow you to pick a price range for the clothing and accessories they send to you. This choice ensures that you stay on budget and you can enjoy a personal stylist on a budget.
Stitch Fix: Best Online Styling Services
This was the first online styling service I tried. A Stitch Fix shipment comes with a $20 styling fee.
You receive five pieces with each shipment. Having worked with a personal stylist in the past, I knew that the way to find clothes you love is to create a style profile based on your likes and dislikes in fashion.
Stitch Fix’s questionnaire is quite extensive. It asks you to rate certain kinds of clothing. It also asks you to explain your lifestyle and the kinds of clothes you need (stay-at-home mom, business casual or sparkly, special occasion). Then you can add personal notes about you that the questionnaire didn’t cover.
Stitch Fix Styling
While the company uses real-life stylists to pull your clothing, it bases recommendations on an algorithm that doesn’t seem to understand negatives such as “I don’t like” or “No blouses.” The best way to get what you want is to tell Stitch Fix what you like and want only.
Case in point: in my last shipment, I asked only for stretchy, comfortable pullover tops and sweaters. And you know what? That’s exactly what I got.
Update: I got this note from the folks at Stitch Fix to better explain how the algorithm works:
The algorithm filters items for our stylists (for example, filtering out certain colors or patterns a client has indicated they don’t like) and makes recommendations to the stylist of pieces that it thinks the client might like based on responses to their style profile. Clients can specify in their stylist note, style profile or at their Pinterest board what they like or don’t like. The stylist is then freed up to read and consider feedback from past Fixes, specific requests, the stylist note, and items a client may have pinned on a Pinterest board. Ultimately, it’s completely up to the stylist what is put in each and every Fix, but they have the best tools at their fingertips to help them back that decision.
When Your Fix Arrives
Every fix comes with a note from your stylist. It also includes picture cards giving you styling suggestions for each of your pieces. I love these cards. I’ve kept every one.
You have three days to decide which pieces you want to keep from Stitch Fix. Keeping all five? You get 25% off your entire purchase. Whatever you don’t like you send back in a postage-paid package. You rate your feedback of what worked and didn’t work online.
Here is my review of Stitch Fix for activewear.
What I like about Stitch Fix
What I like best about Stitch Fix is I ended up with pieces I never would have picked out for myself in the store. It is likely the same experience if I had shopped with a personal stylist in a brick-and-mortar store, but it’s a lot cheaper.
(I did a more extensive review of Stitch Fix a few years ago.)
Looking for my Stitch Fix Men review? Use this link.
Stitch Fix is the ONLY styling service I’ve tried and reviewed here that offers maternity options and styling for children.
Finally, find out how Stitch Fix helped me find the perfect special occasion dress for my daughter’s college graduation.
You can buy your favorites outside of a Fix
Stitch Fix lets you buy your favorite pieces in different colors.
I’ve got a few favorites in the “My Items” sections on the Stitch Fix website that I’m definitely ordering in different colors! You can make these purchases on the Stitch Fix website as well as the app.
Stitch Fix Kids
Stitch Fix is now styling kids. Now your youngest fashionistas can enjoy an affordable personal online stylist.
Each Fix includes 8–12 items personalized to your kid’s sense of style and interests, with clothing curated to deliver head-to-toe looks, ranging in price from $10–$35 per item. Stitch Fix Kids is for boys and girls.
This service can help you find classic fashion staples for girls.
Add on extras to your Fix
Stitch Fix just rolled out its newest add-on category of intimate wear called Stitch Fix Extras. After scheduling your fix, now you’ll be able to browse camisoles, shapewear, underwear, tights, bralettes, bras and socks to add to your next shipment.
As far as Stitch Fix clothing examples, brands include Hanky Panky, Free People and Wacoal, as well as a new Stitch Fix exclusive brand, Everyday by Stitch Fix.
New sizes and exchange options
First, if something doesn’t fit, no stress. Stitch Fix now allows you to make exchanges for clothing that doesn’t fit.
Next, plus-size fashion has finally come to Stitch Fix. So finally you can get style boxes for plus size from Stitch Fix. Yeah!
In addition, you can still enjoy Stitch Fix when you’re pregnant. Yup, you can request a maternity “fix” at any time.
Finally, you can order Stitch Fix gift cards for the men and women in your life! Stitch Fix Gift Cards starts at $20 and up. You can print gift cards at home to hand deliver, email them or have them sent by snail mail. Order a Stitch Fix gift card today!
New designers available at Stitch Fix
Stitch Fix recently expanded its brand offerings with recognizable names. Some of these Stitch Fix clothing examples of brands include:
- Alice & Olivia
- Helmut Lang
- Kate Spade
- Rebecca Minkoff
- Theory AG,
- Citizens of Humanity
- Joe’s Jeans
Earn free clothing
When you sign up for Stitch Fix–and order your first Fix–you’ll be eligible to share the Stitch Fix love with friends. That is you’ll get your unique referral link.
Then, with each friend that signs up for and schedules their first box, you’ll get a $25 credit to spend on clothing. So it’s like getting a personal stylist online for free.
This blog post explains how to get free clothing from sharing your code.
Dia&Co. Plus Size Subscription Boxes
Dia&Co.’s demographic is women size 14 and up who wear plus-size clothing. It works very similarly to Stitch Fix, but it’s a plus size clothing subscription. Like Stitch Fix it uses an online questionnaire that helps to build your style profile.
You also get five pieces in each shipment. For the longest time it was the only way to get style boxes for plus size.
My millennial daughter was my test subject for Dia&Co. We ordered her first Dia&Co. subscription box right before she left for London, where she was studying abroad for her junior year in college.
We figured spending a few months in Europe was a great reason to get new clothing. Also, we could treat her to a personal stylist albeit one she could work with via a subscription box.
The Dia&Co cost is extremely reasonable. Her styling fee was $20. That’s what everyone pays.
You pay that styling fee after you receive your clothing, try everything on and decide which items you are keeping (and purchasing) and which you are sending back. The $20 is deducted from what you decide to keep. Again making the Dia&Co cost on par with other online styling services.
Dia&Co. Subscription Box
Her experience with Dia&Co. was very similar to mine with Stitch Fix. When she first opened her subscription box and pulled each piece out, she wasn’t sure she was going to like anything. But she didn’t give up.
After trying them on, and then mixing and matching with fashion items she already owned (shoes, scarves, pants, etc.), she determined three of the five items from Dia&Co. were keepers. Those keepers were a black maxi dress she could dress up or dress down, a pink party dress, and a black-and-white chevron-detailed blouse with orange accents. She sent back the remaining two items in the postage-paid package Dia&Co. provided.
Get more with your Dia&Co subscription
As I mentioned in the introduction of this updated review, Dia&Co has changed how it lets you get clothes sent to you. And I love these changes.
Previously, when you signed up for Dia&Co, you would have to request a new box. Now you can subscribe and you can choose how often you want to receive your box of clothing–kind of like an online stylist in a box on autopilot. Your choices include a new box of clothes every 15 days, every month or every other month.
Update from online fashion stylist Dia&Co reviews
Here is the latest news from Dia&Co.
I’m so excited to share this latest update with you. Dia &Co has expanded from just being an online stylist to being a full-fledged online store. Now you can shop the styles you want, when you want at Shop.Dia.com!
Want to get 25% off your Dia box? You’ll qualify for this discount when you keep all five items from your subscription box. Also, you can always give the gift of a dream wardrobe and a personal stylist with a Dia & Co gift card!
New ways to get your Dia&Co boxes
Dia&Co now offers free shipping and size exchanges. In addition, Dia&Co is letting you be your own stylist on subsequent boxes.
That is, you can choose up to 3 items to add to your box, and your stylist will select the rest! Again, not available on your first box.) Finally, Dia&Co now has activewear! Sign up for the new Dia&Co active box!
Share Dia with friends
Also, you can share the love with your friends who wear size 14 and up. When a friend signs up for Dia & Co , you get $20 off your next box.
Finally, Dia&Co is now stocking more recognizable, name-brand designers. I’ve rounded up a few of them below.
Read my review of stores and brands selling womens wide width dress shoes and more.
MM.LaFleur Review: Best Online Styling Services
MM.LaFleur wants you to know that it is not a subscription service. You do not have to sign up to receive its clothing-in-a-box on a regular basis.
All you have to do is register and create a style profile, like other online stylist companies. Best of all, you do not have to pay any sort of styling fee.
MM.LaFleur carries its own brands
Because MM.LaFleur sells its own brand of clothing, there is no way of “knowing” ahead of time how things are going to fit. This is a huge plus because you really need to try everything on.
You can’t simply discount an article of clothing just by looking at it. I almost did that with a sleeveless sheath dress that I ended up loving and keeping. The pants, skirt and shirts I received all fit me well. I just didn’t like how they looked on me so I sent them back.
This online stylist offers a true personal touch
There are a number of ways that MM.LaFleur adds an authentic personal touch. First, like with the other online stylist companies, you get a note from your stylist.
Next, my MM.LaFleur shipment was literally wrapped up in a bow, making it feel like a gift. Finally, two days after my Bento Box arrived, my stylist texted and emailed me to see if I had any questions. We had a dialogue back and forth to answer some of my questions, and I really liked that.
Having your stylist be so accessible makes it feel like you’ve always got a girlfriend to go clothes shopping with.
Here is my more in-depth MM.LaFleur review.
Update from MM.LaFleur Personal Styling Service
Like Stitch Fix, you can get “extras” from MM.LaFleur. In my last Bento Box I got what I am calling the best pair of tights ever. Seriously. They are from Commando. I’d never heard of the brand before but now I’m a huge fan! Ask for them if you can.
I have worn these tights with every dress. Since then they have lasted through dozens of wearings and washings. Best of all, they don’t leave me feeling like a sausage! Pair them with black booties to be totally on trend!
Wantable Review: Best Online Styling Services
Online styling company Wantable calls its subscription box service a “Style Edit.” I recently tried out Wantable and wrote an extensive review of my Wantable style edit. However, I wanted to add some highlights to this popular blog post, too, just in case you showed up here looking for Wantable reviews. I’ve since requested a few Wantable Style Edits and at least one Wantable Fitness Edit.
How does Wantable work
For starters, you may be asking, “What is Wantable?” Well, Wantable is an online styling company along the likes of Stitch Fix. You may call it a Wantable subscription or a Wantable subscription box. However, there is no subscription fee.
Like so many of the online styling and subscription box companies I’ve reviewed, Wantable starts by asking you about your style. Whether you’re signing up for a Wantable Style “Edit” (that’s what Wantable calls its clothing box–an edit) or Wantable Fitness Edit, you have to take a quiz. It’s easy and fun.
The Wantable Stream
After going through the Wantable style quiz, and placing my first styling order, Wantable directed me to visit the Wantable Stream. When I got there I was faced with dozens of clothing choices that I could request or decline. So I clicked on some items I thought I might like. I was able to request or decline certain pieces of clothing.
Wantable vs Stitch Fix
So how does it work out when comparing Wantable vs Stitch Fix? Let me outline the similarities and differences:
Styling fee Wantable vs Stitch Fix
Both charge $20
Number of items in the box Wantable vs Stitch Fix
With a Wantable style edit vs Stitch Fix, well, Wantable definitely comes out ahead here. You get seven pieces with your Wantable style edit. With a Stitch Fix “Fix,” you get only five pieces.
Free shipping Wantable vs Stitch Fix
Yes, both companies offer free shipping of your clothing to you and free shipping back to them after you checkout.
Wantable vs Stitch Fix brands
Wantable style edit pros
There are many pros to include in this Wantable style edit review. They include:
- easy-to-take style quiz
- affordable styling fee that’s on par with what other online stylist companies charge
- free shipping both ways
- brands of Wantable clothing that I recognized or was familiar with or, frankly, already owned.
- option to exchange clothing for a different size
- you get seven (7) pieces in a Wantable Style Edit or Wantable Fitness Edit
One more pro for Wantable. Men can get their own Wantable Fitness Edit. So, yeah, guys can enjoy Wantable, too!
Again, you can read my in-depth Wantable style edit review here.
Overall Thoughts on the Best Online Styling Services
Since first writing this review on the best online styling services a few years ago, I’ve continued to use each and every one of the companies profiled here. My daughters have also signed up for their own boxes as has my husband.
Clearly, we are finding value in these best personal stylist services that shopping in a store isn’t giving us. Plus, I can tell you that I’ve been able to stay on budget with each Fix or box I’ve received.
So which are the best online styling companies for women? I’d say the one you keep using, am I right?
I would love to hear your feedback on using these services so please post a comment below.