I’ve just updated this post, on the best online stylist services, for this year. This post now includes five online styling companies that I consider to be the best perosnal stylist services that you can find these days.
Also, it’s important to note that some people may call them subscription box services for women but none is a true subscription box. There are no monthly fees–just great clothing at your doorstep whenever you want it.
Online stylist companies included in this review
The companies I’m considering as the best personal stylist services are:
Since originally writing this blog review of companies like Stitch Fix and Trunk Club, all of these online stylist services have made some important changes. All of these changes are beneficial to the customer. It’s why they’re on the list of the best personal stylist online options.
Do online stylists ship to military addresses?
In addition, I’ve had readers write and ask if these online stylist services ship overseas. Here is what I’ve found out. As long as you have an APO/FPO/DPO address, you can get clothing from both Stitch Fix and Dia&Co. M.M. LaFleur. They all say that they ship to U.S. military addresses.
Unfortunately, at this time Trunk Club does not deliver to any P.O. addresses. That is likely because it ships via UPS. The same is true for Wantable, which says “Shipment to APO/AFO addresses and U.S. Territories is not available at this time.”
New online styling services to review
Finally, I’ve had readers asking me to review Daily Look and Allume, such as DailyLook vs Stitch Fix or Dailylook vs Trunk Club or Allume vs Stitch Fix, and add them to my round up of the best online styling services. I’m working on it.
Amazon Prime personal styling service
I’m also looking to try out the new personal stylist service for Amazon Prime members. I just found out about it. Here’s what I know so far.
Personal Shopper by Prime Wardrobe is a new styling service, exclusive for Prime members, that provides style inspiration and personalized recommendations. It costs just $4.99 a month, which covers one styling per month. Compared to other services that charge $20 per styling, it seems like a great deal.
Also, you get eight pieces in each styling package. And then seven days to try on return–all for free.
If you’re interested now, you can only sign up via mobile. Here’s a link if you want to do that.
Review of the best online styling services
So now this article is Wantable vs Stitch Fix vs Trunk Club vs Dia&Co vs MM.LaFleur. Wantable and M.M. LaFleur could also be considered plus size online stylists based on the size clothing they offer. Here is my review of the best personal stylist services for men, in case you have a fashion challenged guy in your life. It’s been updated to include Trunk Club vs Stitch Fix. Here is my Stitch Fix Men review, too.
Now onto my review of the best clothing styling services for women. I believe that you’ll find valuable information whether you’re over 30, over 40 or over 50, have curves (like I do), are looking for work outfits or even shoes, or just an overall review of using a personal stylist online to get great clothing.
Finding an Online Stylist
None of these services cost more than $25 for the styling. This is amazing considering the $100-plus an hour I paid a private stylist in the past. This was when my then-agent told me I needed to update my look for a book tour.
Of course, the clothes you receive through an online personal stylist service are not free. However, each one only sends you a set number of pieces. In some cases you’re getting a complete outifit in a box. Nonetheless, this prevents you from binge shopping. I know that could be a real concern if you have trouble saying “No” to things in the store.
Why I like online styling
Conversely, if you hate shopping, hate dressing rooms, hate everything about buying clothes, you may want to consider using a online stylist service. You can do all the shopping in the comfort of your home.
I believe that shopping from home, getting help from a stylist help online, not only makes you a smart, sophisticated consumer but also allows you to purchase with confidence and convenience.
All of these services offer free shipping both ways. All allow you to pick a price range for the clothing and accessories they send to you. This choice ensures that you stay on budget and you can enjoy a personal stylist on a budget.
Here now are my updated reviews for Stitch Fix vs Trunk Club vs Dia&Co for 2020, with MM.LaFleur and Wantable added in. So more sites similar to Stitch Fix. FYI, this review does not compare DailyLook vs Stitch Fix. If you’re looking for Allume Reviews for 2020, please check out this new post.
With Trunk Club, which some might call a Nordstrom style box, you are assigned a stylist who calls you on the phone to get to know you. After the initial call with your personal fashion stylist, she emails you to follow up on your conversation. Then, she sends you a preview of what will be in your shipment.
Now that I’ve been a happy Trunk Club customer for years–and why I’ve written this Trunk Club blog review–there’s no need to speak with my personal stylist online–Jessica–on the phone. We email back and forth or message through the Trunk Club app or email.
Trunk Club’s styling fee is completely free. $0. Nada. Nothing.I had to update this Trunk Club blog review, now that they are charging a $25 styling fee. That fee is applied to any purchases you make.
However, as I mentioned earlier, you can get your Trunks for free. That is, if you are a Nordstrom Card holder that adds their card to their Trunk Club profile do not have to pay a styling fee. FYI, here’s another reason to sign up for a Nordstrom Card: you get a $40 bonus note when you make any purchase on your new card the day you’re approved.
When Your Trunk Club Box Arrives
Since you are getting 12-15 items, you have a lot to look through and consider. Before the box is packaged up and sent to you, you can provide feedback and swap items via the Trunk Club app. With more than a dozen pieces coming to you, it is entirely possible that you’ll get a completely outfit in a box–or in this case, a Trunk.
Trunk Club is a Nordstrom Company
One of the reasons I was interested in Trunk Club was because I am a happy Nordstrom customer for years. I had a feeling that the clothes I would receive would be the brands I was familiar with at Nordstrom—Caslon, Classiques Entier—and I was right. I also received other well-known brands, including two bags from Kate Spade and Michael Kors.
With more than a dozen pieces to choose from, it might have been easy to go over budget. However, in my first Trunk, I chose just four—a pair of off-white NYDJ jeans, a Rebecca Minkoff clutch with a neat zipper detail, and a top and a cardigan (which I’m requesting in bigger sizes).
Ordering Themed Boxes
With Trunk Club you can order a themed “Trunk.” A few times I’ve asked for an athletic clothing box. I kept nearly everything Jessica sent in that workout clothing Trunk. Speaking of athletic clothing, check out my review of the best workout clothes subscription boxes.
I’ve also asked for party clothes, including a weekend event I was attending where you had to dress in everything green. I got green blouses, army green jackets, mint green pants and more. You can even get a golf Trunk Club trunk if that’s what you’d like, minus the spiked shoes and clubs, of course.
Finally, Trunk Club finally is participating in Rakuten. The last time I logged into my Trunk Club account, I could have gotten 6% back from Rakuten. So if you love shopping on Trunk Club and you love getting cash back for things you were going to buy anyway, make sure you sign up for Rakuten. Also, be sure to install the Rakuten browswer extension on Chrome so you never miss out.
Updates from online stylist service Trunk Club
Since first writing this Trunk Club blog review, Trunk Club has updated some of its services.
Number of items in Trunk changed
Finally, Trunk Club has changed the number of free items in your trunk–from 15 to 10. You now get 12-15 items. Also, you must return items in 5 days; previously, you had 10 days to do so.
How to avoid the styling fee
If you’re a Nordstrom Card holder and have added that card to your account, you will not be charged personal stylist fees. Trunk Club will waive the styling fee all together. Plus, if you buy anything, that $25 acts as a credit towards your purchases. Not yet a card holder? Apply today. You’ll get a $40 Bonus Note when you make any purchase on your new card the day you’re approved.
Looking for men’s Trunk Club reviews? Check out my article on men’s personal styling services.
More “Your Picks” extras in your Trunk
My stylist Jessica just sent me a new Trunk to preview and approve. After clicking through approve, I landed on the “Your Picks” extras page, which is now the new normal. Previously, you had three categories of extras to choose from–undergarments, accessories and jewelry. Well, Trunk Club has changed things up for 2020 by adding a fourth category.
Now the extras “Your Picks” include beauty, which has makeup and cosmetics! I definitely spied at least one MAC lipstick I may add to my Trunk. You should definitely sign up for Trunk Club today so you can check out the new extras, too!
Did I miss anything in this Trunk Club blog review? If so, please post a comment and let me know.
This was the first online styling service I tried. A Stitch Fix shipment comes with a $20 styling fee.
You receive five pieces with each shipment. Having worked with a personal stylist in the past, I knew that the way to find clothes you love is to create a style profile based on your likes and dislikes in fashion.
Stitch Fix’s questionnaire is quite extensive. It asks you to rate certain kinds of clothing. It also asks you to explain your lifestyle and the kinds of clothes you need (stay-at-home mom, business casual or sparkly, special occasion). Then you can add personal notes about you that the questionnaire didn’t cover.
Stitch Fix Styling
While the company uses real-life stylists to pull your clothing, it bases recommendations on an algorithm that doesn’t seem to understand negatives such as “I don’t like” or “No blouses.” The best way to get what you want is to tell Stitch Fix what you like and want only.
Case in point: in my last shipment, I asked only for stretchy, comfortable pullover tops and sweaters. And you know what? That’s exactly what I got.
Update: I got this note from the folks at Stitch Fix to better explain how the algorithm works:
The algorithm filters items for our stylists (for example, filtering out certain colors or patterns a client has indicated they don’t like) and makes recommendations to the stylist of pieces that it thinks the client might like based on responses to their style profile. Clients can specify in their stylist note, style profile or at their Pinterest board what they like or don’t like. The stylist is then freed up to read and consider feedback from past Fixes, specific requests, the stylist note, and items a client may have pinned on a Pinterest board. Ultimately, it’s completely up to the stylist what is put in each and every Fix, but they have the best tools at their fingertips to help them back that decision.
When Your Fix Arrives
Every fix comes with a note from your stylist. It also includes picture cards giving you styling suggestions for each of your pieces. I love these cards. I’ve kept every one.
You have three days to decide which pieces you want to keep from Stitch Fix. Keeping all five? You get 25% off your entire purchase. Whatever you don’t like you send back in a postage-paid package. You rate your feedback of what worked and didn’t work online.
What I like best about Stitch Fix is I ended up with pieces I never would have picked out for myself in the store. It is likely the same experience if I had shopped with a personal stylist in a brick-and-mortar store, but it’s a lot cheaper.
Looking for my Stitch Fix Men review? Use this link.
Stitch Fix is the ONLY styling service I’ve tried and reviewed here that offers maternity options and styling for children. This is perfect for back to school!Stitch Fix styling cards, which I love. I’ve kept every one I’ve ever received.
Interested in watching my recent Stitch Fix unboxing? Finally, find out how Stitch Fix helped me find the perfect special occasion dress for my daughter’s college graduation.
Updates from online personal stylist service Stitch Fix reviews
Here’s the latest from Stitch Fix
You can buy your favorites outside of a Fix
Stitch Fix lets you buy your favorite pieces in different colors. The GIF above shows some of the options you might choose from if you decide to buy additional pieces. I’ve got a few favorites in the “My Items” sections on the Stitch Fix website that I’m definitely ordering in different colors! You can make these purchases on the Stitch Fix website as well as the app.
Stitch Fix Kids
Stitch Fix is now styling kids. Introducing Stitch Fix Kids! Now your youngest fashionistas can enjoy an affordable personal online stylist. Each Fix will include 8–12 items personalized to your kid’s sense of style and interests, with clothing curated to deliver head-to-toe looks, ranging in price from $10–$35 per item. Stitch Fix Kids is for boys and girls.
Add on extras to your Fix
Stitch Fix just rolled out its newest add-on category of intimate wear called Stitch Fix Extras. After scheduling your fix, now you’ll be able to browse camisoles, shapewear, underwear, tights, bralettes, bras and socks to add to your next shipment.
As far as Stitch Fix clothing examples, brands include Hanky Panky, Free People and Wacoal, as well as a new Stitch Fix exclusive brand, Everyday by Stitch Fix. I recently added four “extras” to my next Fix so will report back on how I liked them once that arrives.
Stitch Fix Men
New sizes and exchange options
First, if something doesn’t fit, no stress. Stitch Fix now allows you to make exchanges for clothing that doesn’t fit. Next, plus-size fashion has finally come to Stitch Fix. So finally you can get style boxes for plus size from Stitch Fix. Yeah! In addition, you can still enjoy Stitch Fix when you’re pregnant. Yup, you can request a maternity “fix” at any time.
Finally, you can order Stitch Fix gift cards for the men and women in your life! Stitch Fix Gift Cards starts at $20 and up. You can print gift cards at home to hand deliver, email them or have them sent by snail mail. Order a Stitch Fix gift card today!
New designers available
Stitch Fix recently expanded its brand offerings with recognizable names. Some of these Stitch Fix clothing examples of brands include Alice & Olivia, Helmut Lang, Kate Spade, Rebecca Minkoff and Theory for women, and John Varvatos, Steven Alan, Theory and Todd Snyder for men.
You can also get premium denim, like AG, Citizens of Humanity, JBrand, Joe’s Jeans and PAIGE for men and women. I recently received two awesome pairs of Liverpool jeans from Stitch Fix.
Earn free clothing
When you sign up for Stitch Fix–and order your first Fix–you’ll be eligible to share the Stitch Fix love with friends. That is you’ll get your unique referral link. Then, with each friend that signs up for and schedules their first box, you’ll get a $25 credit to spend on clothing. So it’s like getting a personal stylist online for free.
Dia&Co.’s demographic is women size 14 and up who wear plus-size clothing. It works very similarly to Stitch Fix, but it’s a plus size clothing subscription. Like Stitch Fix it uses an online questionnaire that helps to build your style profile.
You also get five pieces in each shipment. For the longest time it was the only way to get style boxes for plus size.
My millennial daughter was my test subject for Dia&Co. We ordered her first Dia&Co. subscription box right before she left for London, where she was studying abroad for her junior year in college. We figured spending a few months in Europe was a great reason to get new clothing. Also, we could treat her to a personal stylist albeit one she could work with via a subscription box.
The Dia&Co cost is extremely reasonable. Her styling fee was $20. That’s what everyone pays. You pay that styling fee after you receive your clothing, try everything on and decide which items you are keeping (and purchasing) and which you are sending back. The $20 is deducted from what you decide to keep. Again making the Dia&Co cost on par with other online styling services.
Dia&Co. Subscription Box
Her experience with Dia&Co. was very similar to mine with Stitch Fix. When she first opened her subscription box and pulled each piece out, she wasn’t sure she was going to like anything. But she didn’t give up.
After trying them on, and then mixing and matching with fashion items she already owned (shoes, scarves, pants, etc.), she determined three of the five items from Dia&Co. were keepers. Those keepers were a black maxi dress she could dress up or dress down, a pink party dress, and a black-and-white chevron-detailed blouse with orange accents. She sent back the remaining two items in the postage-paid package Dia&Co. provided.
Get more with your Dia&Co subscription
As I mentioned in the introduction of this updated review, Dia&Co has changed how it lets you get clothes sent to you. And I love these changes.
Previously, when you signed up for Dia&Co, you would have to request a new box. Now you can subscribe and you can choose how often you want to receive your box of clothing–kind of like an online stylist in a box on autopilot. Your choices include a new box of clothes every 15 days, every month or every other month.
Update from online fashion stylist Dia&Co reviews
I’m so excited to share this latest update with you. Dia&Co has expanded from just being an online stylist to being a full-fledge online store.Introducing Dia&Co’s Online Store. Now you can shop the styles you want, when you want at Shop.Dia.com!
Want to get 25% off your Dia box? You’ll qualify for this discount when keep all five items from your subscription box. Also, you can always give the gift of a dream wardrobe and a personal stylist with a Dia & Co gift card!
New ways to get your Dia&Co boxes
Dia&Co now offers free shipping and size exchanges. In addition, Dia&Co is letting you be your own stylist on subsequent boxes. That is, you can choose up to 3 items to add to your box, and your stylist will select the rest! Again, not available on your first box.) Finally, Dia&Co now has active wear! Sign up for the new Dia&Co active box!
Savings codes to use at checkout
In addition, there are some new savings codes you can use when shopping from the new Dia e-commerce store.
In addition, you can save in two more ways.
Finally, you can always shop up to 50% off styles at Dia&Co’s sale section!
Note: you can only use one of these codes to save.
Share Dia with friends
Also, you can share the love with your friends who wear size 14 and up. When a friend signs up for Dia&Co, you get $20 off your next box.
Finally, Dia&Co is now stocking more recognizable, name-brand designers. I’ve rounded up a few of them below.
Read my review of stores and brands selling womens wide width dress shoes and more.
MM.LaFleur wants you to know that it is not a subscription service. You do not have to sign up to receive its clothing-in-a-box on a regular basis. All you have to do is register and create a style profile, like other online stylist companies. You do that by taking the Bento Box survey. It’s super fun, easy and fast.
Best of all, you do not have to pay any sort of styling fee. MM.LaFleur is more like Trunk Club than Stitch Fix or Dia&Co. Why?
Because MM.LaFleur has a physical presence in select cities around the country. This allows you to work with a stylist in person, if you so choose.
MM.LaFleur Reviews: The Company’s Origin
A female finance executive, tired of living in a pantsuit nation, started this company in 2013. She calls it a wardrobe solutions company. I decided to try it out because I needed dressier, more upscale clothing for a new professional role. I love the clothes I have received from Stitch Fix and Trunk Club. However, since MM.LaFleur specializes in workplace clothing, I figured it was worth checking out. I’m sure glad I did.
What is the Bento Box?
MM.LaFleur calls its clothing-in-a-box service a Bento Box. On average you can expect to receive between four and six pieces in a Bento Box. With my first Bento Box, I got seven pieces. Lucky me!
MM.LaFleur might send you dresses, separates, knits or accessories. Prices range from $110 for tops for the workplace to $325 for dresses. Jewelry is priced under $150. MM.LaFleur currently carries sizes ranging from 0P (zero petite) to 22W.
Once your Bento box arrives, you’ll have four days to try everything on. You keep what you like and ship back what you don’t like. Shipping is free both ways.
MM.LaFleur carries its own brands
Because MM.LaFleur sells its own brand of clothing, there is no way of “knowing” ahead of time how things are going to fit. This is a huge plus because you really need to try everything on. You can’t simply discount an article of clothing just by looking at it. I almost did that with a sleeveless sheath dress that I ended up loving and keeping. The pants, skirt and shirts I received all fit me well. I just didn’t like how they looked on me so I sent them back.
This online stylist offers a true personal touch
There were a number of ways that MM.LaFleur adds an authentic personal touch. First, like with the other online stylist companies, you get a note from your stylist. Next, my MM.LaFleur shipment was literally wrapped up in a bow, making it feel like a gift. Finally, two days after my Bento Box arrived, my stylist texted and emailed me to see if I had any questions. We had a dialogue back and forth to answer some of my questions, and I really liked that.
To be fair my stylist Jessica from Trunk Club is equally as accessible. We message through the Trunk Club app and over email all the time. Having your stylist be so accessible makes it feel like you’ve always got a girlfriend to go clothes shopping with. I really appreciate that about Trunk Club and MM.LaFleur.
To read my more in-depth MM.LaFleur and Bento Box review, please check out this blog post.
Update from MM.LaFleur Personal Styling Service
Like Stitch Fix, you can get “extras” from MM.LaFleur. In my last Bento Box I got what I am calling the best pair of tights ever. Seriously. They are from Commando. I’d never heard of the brand before but now I’m a huge fan! Ask for them if you can or use this link to buy them from Nordstrom.com.
I have worn these tights with every dress. Since then they have lasted through dozens of wearings and washings. Best of all, they don’t leave me feeling like a sausage! Pair them with black booties to be totally on trend!
Online styling company Wantable calls its subscription box service a “Style Edit.” I recently tried out Wantable and wrote an extensive review of my Wantable style edit. However, I wanted to add some highlights to this popular blog post, too, just in case you showed up here looking for Wantable reviews. I’ve since requested a few Wantable Style Edits and at least one Wantable Fitness Edit, which I’ve reviewed here in my post on the best workout clothing subscriptions.
How does Wantable work
For starters, you may be asking, “What is Wantable?” Well, Wantable is an online styling company along the likes of Stitch Fix and Trunk Club. You may call it a Wantable subscription or a Wantable subscription box. However, there is no subscription fee.
Like so many of the online styling and subscription box companies I’ve reviewed, Wantable starts by asking you about your style. Whether you’re signing up for a Wantable Style “Edit” (that’s what Wantable calls its clothing box–an edit) or Wantable Fitness Edit, you have to take a quiz. It’s easy and fun.
After going through the Wantable style quiz, and placing my first styling order, Wantable directed me to visit the Wantable Stream. When I got there I was faced with dozens of clothing choices that I could request or decline. So I clicked on some items I thought I might like. I was able to request or decline certain pieces of clothing.
Wantable vs Stitch Fix
So how does it work out when comparing Wantable vs Stitch Fix? Let me outline the similarities and differences:
Styling fee Wantable vs Stitch Fix
Both charge $20
Number of items in the box Wantable vs Stitch Fix
With a Wantable style edit vs Stitch Fix, well, Wantable definitely comes out ahead here. You get seven pieces with your Wantable style edit. With a Stitch Fix “Fix,” you get only five pieces.
Free shipping Wantable vs Stitch Fix
Wantable vs Stitch Fix brands
These are the Liverpool trousers I’d received. Aren’t they awesome?
Wantable style edit pros
There are many pros to include in this Wantable style edit review. They include:
- easy-to-take style quiz
- affordable styling fee that’s on par with what other online stylist companies charge
- free shipping both ways
- brands of Wantable clothing that I recognized or was familiar with or, frankly, already owned.
- option to exchange clothing for a different size
- you get seven (7) pieces in a Wantable Style Edit or Wantable Fitness Edit
One more pro for Wantable. Men can get their own Wantable Fitness Edit. So, yeah, guys can enjoy Wantable, too! Again, you can read my in-depth Wantable style edit review in a separate blog post here.
At the same time, check this out. Wantable is offering what it is calling the Unboxed sale. That is, you can shop for products that you might not get in a regular box. And you can get them at up to 50% off. Plus, free shipping. Hurry, though. When the discounted inventory runs out, the Unboxed sale is over.
Overall Thoughts on the Best Online Styling Services
Since first writing this review on the best online styling services a few years ago, I’ve continued to use each and every one of the companies profiled here. My daughters have also signed up for their own boxes as has my husband.
Clearly, we are finding value in these best personal stylist services that shopping in a store isn’t giving us. Plus, I can tell you that I’ve been able to stay on budget with each Fix or box or Trunk that I’ve received.
So which is the best online styling companies for women? I’d say the one you keep using, am I right?
I would love to hear your feedback on using these services so please post a comment below.